News, Views, and Insights

Greenhouse Agency Manages Southern Glazer’s Wine & Spirits Retreat in La Jolla, CA

The event was held at Estancia Resort La Jolla on August 18-21. The participants were the internal brand teams and their guests from the recently merged Southern Wine & Spirits and Glazer’s Wine & Spirits. It was organized by the Greenhouse Meetings & Events Division at the request of Senior Vice-President Kevin McCracken as a reward for all of the hard work and long hours dedicated by the group to insure a smooth transition.

Once again Greenhouse coordinated all aspects of this amazing program, from booking and managing flights, ground transportation, and hotel negotiations to working with the Resort and the local distributors to insure proper brand recognition. Additionally, we booked a great Friday of “Day at the Races” in Del Mar.

The team also came up with a creative way to provide the clients with some structured planned events and some nice free time; guests chose from golf – spa – or the paragliding experience. The retreat finished with a closing dinner Saturday at George’s at the Cove.

SGWS and Greenhouse Agency