Bass Ale Worlds Largest Pint Glass

A Landmark of Brand Awareness in Las Vegas

Size does matter

A liquid that sets the quality standard, a market that drives the category and a retailer looking for a larger than life presence combined to deliver to the quintessential English ale, Bass, a sweepstakes program with national distribution impact.

Downtown Las Vegas is old school Vegas and the perfect setting for a sweepstakes for participating distributors of Bass ale. The world’s largest pint glass spectacular drove record distribution numbers, garnered global media attention and provides the local account (Hennessey’s Tavern) and the brand with lasting impact at one of the true crossroads of the world.

In addition to being highly visible in feature films, television, and news broadcasts, the Bass ale pint glass spectacular receives over 21M views annually via pedestrian foot traffic