What do: Jack Daniels, Southern Comfort, Finlandia Vodka and Herradura tequila have in common? They are all part of the Brown Forman family. What is different about each of them; everything!
Different stages of development, different channels and focus markets, and different levels of trade and consumer acceptance. The challenge was to develop an experiential program that uniquely supported each brand at its stage of development, while creating efficiencies to extend the portfolio’s marketing budget.
Utilizing its proprietary Incubator process, Greenhouse was able to achieve each brand’s individual objectives through a custom, local social media + experiential platform unique to Brown Forman and each brand.
With concurrent promotions and events running nationally, Greenhouse achieved increased brand awareness and activations in all Brand Champion Markets simultaneously.