Brown Forman – American Whiskey Campaign

Targeted Duty Free Market Saturation

Increasing distribution and brand awareness at duty free and border stores

The Duty Free Channel accounts for over 27 million cases of premium spirits each year and grew by 7 % in 2011. Duty free shops at US airports were higher at +11.8% *. So it made perfect sense for Greenhouse to execute the Retail Travel program for Brown Forman’s premium American whiskey in this channel.

Global brand building at the local level.

*Source: DFNI Magazine, August 2012

  • Targeted Tasting Activations
  • Diplomatic Give-Aways
  • Branded Promotions
  • Staff Inclusion Activities
  • International Reach
  • 32,000 + targeted Consumer connections over 3 months

By focusing on high traffic, international airports, Greenhouse was able to increase global brand awareness in a personalized and hyper-local way.