Two brands at very different stages in their lifecycle. O’Neill dominates the surfing world with broad distribution, large market share and a premium image. Corralejo is an upstart in an already crowded tequila segment. Challenge: How to ensure both benefit in one sponsorship?
Simple: by focusing on the objectives of each brand individually and then looking at the event synergistically. Corralejo took the lead in On-premise bar activations and hospitality opportunities, while O’Neill managed the competition and the event site. Both came together at the awards ceremony, post event publicity and social media
Greenhouse: Understanding your brand’s lifecycle and providing solutions to accelerate growth.
The contest streamed live online reaching 300k + unique viewers in addition to the 40,000 that were in attendance.