Coldwater Classic: Corralejo tequila and O’Neill

Event Sponsorship Raises Brand Awareness Globally

Diverse Objectives, One Spectacular Result

Two brands at very different stages in their lifecycle. O’Neill dominates the surfing world with broad distribution, large market share and a premium image. Corralejo is an upstart in an already crowded tequila segment. Challenge: How to ensure both benefit in one sponsorship?

Simple: by focusing on the objectives of each brand individually and then looking at the event synergistically. Corralejo took the lead in On-premise bar activations and hospitality opportunities, while O’Neill managed the competition and the event site. Both came together at the awards ceremony, post event publicity and social media

Greenhouse: Understanding your brand’s lifecycle and providing solutions to accelerate growth.

The contest streamed live online reaching 300k + unique viewers in addition to the 40,000 that were in attendance.