Clients new to the functional beverage space are often surprised at how much traditional one on one selling it takes to succeed. Early in the launch of its innovative “after workout” replenishment drink, Abbott Nutrition realized it needed feet on the street and speed to market.
Greenhouse’s Sales and Distribution team came to the rescue with a classic “push/pull” strategy that delivered over 5,000 new points of C-store distribution and consumer trial and awareness through traditional in-store sampling and merchandising. In a category dominated by an industry giant (Pepsi distributes Muscle Milk), Abbott Nutrition has emerged as a legitimate contender with its Myoplex brand.
5,000 + new points of C-Store distribution, 8,000 + shelf resets, 4,500 + displays, and over 1,000,000 consumer trials, Abbott Nutrition has emerged as a legitimate contender with its Myoplex brand in the after workout supplement category.