Solutions

Strategic real world marketing solutions that grow our clients brands and connect them with their target consumers.

Integrated Solutions

Tactics not grounded in strategy always fall short of the target. At Greenhouse, we start by taking your strategic direction, assessing the marketplace and your brand’s role in it – then we present you with the tactical solutions to maximize your opportunity through consumer engagement.

STRATEGIC PLANNING &
BRAND EVOLUTION

BRINGING YOUR BRAND TO LIFE IS WHAT WE DO

At events, in-store, through sponsorships and integrated programs, Greenhouse has the insight, experience and creativity to turn causal users into loyal consumers. We design the brand experience, the story to tell, and the right mix of integrated solutions based on the Greenhouse Incubator and Brand Development Life-cycle analysis.

Experiential &
engagement marketing

BRAND ENGAGEMENTS ROOTED IN CONNECTIVITY BASED SOLUTIONS

We create environments where the consumer’s demographic and mindset connects to the brand. By optimizing your brands growth potential in our Greenhouse, we ensure our targeted consumer experiences create emotional connections to the brand, without feeling obligated or pressured.

When we establish this comfort zone, your brand story becomes inherently integrated into meaningful engagements with our brand ambassador program.

Tactics include:

  • Hyper-local / Field marketing
  • Event Management
  • Retail and Shopper Marketing
  • Brand Ambassador
  • Consumer Engagement / Sampling
  • Sponsorship Activation
  • Brand Tours / Mobile Marketing
  • Guerrilla Marketing / Campus Activation

Fulfillment & Logistics

solutions-fulfillment-image

EFFICIENT PROCUREMENT AND LOGISTICS ENHANCE PROGRAM IMPACT

  • Collateral Procurement and Production
  • POS/Materials Inventory Management
  • Retail Channel Distribution
  • Kitting and Assembly – Shipping and Delivery

BRAND & PROGRAM ANALYTICS

solutions-analytics-image

Comprehensive ROI Analysis Measures Greenhouse’s Performance and informs ongoing initiatives

Working with your team to remain focused on the measures that drive your business.

SALES & DISTRIBUTION

GENERATING NATIONAL SALES & MARKET PENETRATION

Full-time sales and marketing managers (employees on our books) exclusively selling and marketing your brand/portfolio to buyers and the target audience in all consumer channels.

Our instant market coverage in every major U.S. market delivers the speed to market and “push” your brand(s) into distribution, while custom marketing/activation programming creates the consumer “pull” necessary for brand awareness, trial and ultimately brand adoption. While remaining transparent in the trade, Greenhouse becomes your sales and marketing infrastructure.

CORPORATE MEETINGS &
EVENTS

Seven Years Experience in Planning and Managing Sales Incentives

The Meetings and Events Division specializes in reward incentives and managing brand sponsored programs that require hotel and travel needs. From major events like the Super Bowl or Final Four to a Key Account Incentive or a great destination, the M & E Division has the expertise and experience to manage these types of programs.

Outsource your meetings and events to an expert with seven years of expertise, buying power, and success. Fees are below the industry standard and we have corporate relations with all major and boutique hotels.

  • Heineken Sweepstakes UEFA
  • Heineken USA Maui Reward Program
  • Heineken USA Cherry Festival
  • Diageo/SWS Incentive
  • Pabst Rocky Mountain Region Incentive
  • Tiger Wood Foundation Tiger Jam
  • North American Breweries Montreal Grad Prix
  • Guinness Chain Incentive Napa

Testimonials from Our Clients

“Since 2009, KTLA has worked with Greg Smelser and the Greenhouse Agency on numerous events for our station.  They show a keen interest to detail, consistently deliver outstanding service and we trust them to create memorable, high quality events for our valuable clients.”

Mary Pouliopoulos – Vice President/General Sales Manager KTLA

“On behalf of all the Heidelberg Toledo attendees I wanted to Thank You for making our Kiawah trip so rewarding.”         

Tom McHugh – Executive Vice President / General Manager, Heidelberg Distributing Company       North American Breweries – Kiawah Island, SC Incentive August 2016

“During the past 20+ years, I have conducted / been a part of many sales performance incentive programs.  I’ve worked with several different companies during that period and all have provided a high quality product / experience.  Greenhouse certainly exceeds the high standards we expect, but what sets them apart from the rest is their extraordinary attention to detail on all program elements, high-grade service and results against all performance requirements, and first-class execution that ensures the ultimate experience for all participants.   The team, led by Greg Smelser and Lori Heller, has distinguished Greenhouse as a “first-choice” event and program provider, second to none.  We are already collaborating on our next big event.”

Tex McCarthy – Senior Vice-President, Moët Hennessey USA