Integrating on-premise and trade influencer focuses with independent lodging opportunities in the Gas Lamp and Little Italy neighborhoods in San Diego.
Cocktail strategy, food pairings, and mixology were developed based on lodging account focus (quick bites, easy cocktails, etc.). All ingredients and food pairings were created based on known ingredients in target lodge accounts. Social media proved particularly effective in driving on-p personnel and trade influencers to the event and having them share their experiences after.
This project created strong partnerships between brand and lodging partners. Brugal 1888 is consistently presented with opportunities (right of first refusal) to support large-scale events (sales conferences, trade shows, etc.) within appropriate lodging footprints.