Garage Gurus

The Challenge

Federal-Mogul Motorparts looked to introduce its new automotive program, Garage Gurus, to target consumers through an informative and engaging launch series across California, Illinois, and New York.

The Solution

Plan, create, and execute a series of grand opening, Rock and Roll themed, experiential events. By securing a partnership with Jack Daniel’s, the event series was designed to drive brand awareness among their target consumer via a unique musical experience that would foster deeper levels of engagement.

The Result

Engaged and educated over 700+ key consumers and drive overall brand awareness for the Garage Guru program across the three markets.