Mezzetta, the category leader in Olives and Peppers, looked to launch their updated packaging and introduce consumers to their high quality pasta sauce. The challenge was to convert consumers from a mass produced pasta sauce to a high quality product, while creating opportunities to expand the product usage beyond basic recipes.
How We Did It
Our solution was to create an in-store chef experience. Having real chefs create delicious recipes on-site for consumers to enjoy fresh. Each customer also received branded recipe guides with over 1,500 Mezzetta recipes to choose from
The result was amazing. With 500+ events executed over 9 states we saw a significant increase in consumer engagement and sales. The branded recipe guides will create an additional stream of future purchases throughout the year.