Recess – SoCal CBD Launch

“This is a truly exciting brand to be a part of and we look forward to continuing to GROW in LA & beyond” – Mark Federman, Director of Field Marketing

THE CHALLENGE

Recess, a brand new sparkling water infused with full-spectrum hemp extract & a blend of adaptogen herbs, had little to no brand awareness & looked to introduce its ‘antidote to modern times’ to the Los Angeles Market.

THE SOLUTION

To partner with the Greenhouse Agency, a localized, fully Integrated Marketing Agency, aimed at spearheading the launch of Recess focusing on brand ambassador recruitment, training & In-store activations in Southern California.

THE RESULTS

Greenhouse was able to design, create and launch a unique sampling activation program. Within the first few months the launch reached over 1500+ core consumers and generated a 40% conversion rate (10% higher than the national average).