Shock Doctor- Mouth Guard Madness

The Challenge

Shock Doctor- The number 1 selling mouthguard in the world- Approached us to to create and develop a national sales and education program aimed to increase sales of Shock Doctor lip and mouth guards during the “back to school” season.

How We Did It

Within a week of being tasked with the challenge, our team identified the top sports and situations that require a mouth or lip guard among middle and high school students, developed scripts and messaging specific to these activities, recruited athletic promotional specialists, and partnered with Dick’s Sporting Goods to implement a national consumer engagement program.

The Results

The back to school program was a resounding success, not only were we able to execute over 500+ events in over 30+ states nationwide we were able to deliver a substantial 30% conversion rate.