Regional Market Manager, Field – Northeast

The Regional Market Manager (RMM) develops and implements region specific consumer focused partnerships and marketing initiatives to achieve brand growth goals.

Job Title:  Regional Market Manager, Field – Northeast
Department:  Coca-Cola Field Marketing
Location: NYC Metro Area
Job Reports to:  Greenhouse Director of Field Marketing, Coca-Cola Manager

Company Overview:

Greenhouse is a creative engagement agency committed to cultivating growth for client partners through innovative, fully integrated brand experiences. We are industry experts who curate creative engagements that drive brand adoption, challenge the status quo, and spark big ideas.  We look for passionate and talented people with integrity and an entrepreneurial spirit to join our daring team of cultivators. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.

Brand Overview:

The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Powerade, Costa, Gold Peak, Peace, and Honest. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, and fairlife. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.

Job Summary:

The Regional Market Manager (RMM) develops and implements region specific consumer focused partnerships and marketing initiatives to achieve brand growth goals. The RMM leverages expert knowledge of regional consumers and local partners to build brand culture and amplifying IMX objectives. A top priority for this position is to manage our regional sales teams, connecting region activity to retail. The RMM provides direction and leadership to a team of internal and agency resources within his/her region. 

Primary Responsibilities/Activities:

Cultivate Culture

  • Lead, model and build a highly-engaged team culture

Develop Authentic Regional Brand Partnerships

  • Source new partnerships
  • Create and collaborate on brand activations
  • Build and maintain current relationships
  • Enable brand presence where culture is being created

Lead Field Connectivity with Integrated Marketing Experience (IMX)

  • Connect local partnerships to national IMC
  • Amplify local activation to national stage

Create and Manage Regional Brand Programs

  • Develop market activation strategy
  • Budget management and objective setting
  • Responsible for all regional brand activation

Leverage Retail Activity & Manage Sales Team

  • Leads brand communication in region
  • Builds relationships with regional retailers
  • Feet on the street programming
  • Engage with regional bottler

Required Competencies:

  • Strong team management, analytical and critical thinking skills
  • Exceptional interpersonal and communications skills (verbal/written) with the ability to interact effectively internally as well as with external contacts
  • Possess high level of professionalism
  • Be highly self-motivated and well organized
  • Be a team player that naturally enjoys supporting a team
  • A problem solver that has the ability to identify problems and offer solutions
  • Must be able to lift up to 50 lbs. repetitively

Minimum Requirements: 

  • Must live in and have a strong geographic knowledge of the market (New York metropolitan area) Familiarity with the Northeast region is a plus.
  • Bachelor’s degree in Business, Marketing, Communications, Health & Wellness or a related major
  • 3+ years of Field Marketing of Brand Marketing experience, beverage or CPG preferred
  • Budget management and accountability
  • Project management and/or event planning experience
  • Prior sales experience a plus
  • Prior experience training and managing a team
  • Must be willing to work flexible hours, including some early mornings, nights and weekends with ability to travel
  • Licensed driver with a clean driving record
  • Adept at Microsoft Word, Excel, PowerPoint, and Microsoft Suites
  • In-depth knowledge of various social media platforms, best practices, and research
  • Strong ability to multitask and prioritize responsibilities in a fast-paced, deadline-driven environment
  • Ability to work independently as well as collaboratively in a cross-functional fast-paced team environment
  • Highly organized with experience in professional relationship management

Position Financials (Annual):

  •  Base Salary: $93,500
  • Bonus: 10%
  • Auto Allowance: $672
  • Communication Allowance: $1,800
  • Employee Wellness: $600
  • Benefits: Medical, Dental, Vision

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