We execute research and concept development for products, experiences, markets and promotion strategy.
why this matters
Brands are looking for unique ways to make lasting impressions during conversion moments. Greenhouse’s idea incubator leverages data and insights to develop campaign concepts, events, products and merchandise that strengthen brand and marketing initiatives.
Our R&D efforts have yielded fan favorites such as the Jack Daniel’s Hitch, a mini-bottle of Jack Daniel’s that attaches to a beer, so consumers can have a shot and a beer or a Jack and Coke in a unique way, and the World’s Largest Pint Glass, an installation for Bass in Las Vegas.