cultivating moments that matter.

Effective marketing today is about the impact of ‘moments,’ regardless of the medium.

We grow moments.

We help brands think ‘moment-first’ across channels that matter to today’s consumer.

Our ecosystem benefits you

From our focus on a specific ROI target to our network of specialists contributing to your campaign, we make it easy to work with us and easy to see results. It all starts with one seed!


    Allows for cascading efficiencies across the board.


    Addresses consumer needs from all angles.


    Ensures that insights drive strategy with metrics set and measured from the outset.


    Ensures specific goals are met and surpassed.

Growing moments together

We work as an ecosystem of experts, all dedicated to making moments happen.

  • Before The Moment
  • During The Moment
  • After The Moment
  • Integrated brand communities

    Our brand communications, strategy and design experts craft moments that are relevant to today’s consumer.

    Digital - Above the Line - Strategy - Creative Production - Public Relations
  • Research & Development

    Our team cultivates data-led insights which fuel the ‘moment-first’ thinking and work we do.

    Consumer Research - Consumer Insights
  • Field Sales & Marketing

    We develop strategy and implement programming to push-in and pull-out product that drives volume and results.

    Outsourced Field Sales & Marketing Employees
  • Experiential Marketing & Event Management

    Our team concepts and executes moment-first experiences that drive conversion before, during and after engagement.

    Meetings & Events - Activation & Promotions
  • Post-Moment Conversion & Engagement

    Our team helps you take advantage of momentum with continued engagement and conversion opportunities.

    Direct to consumer sampling - Creative social media content development - Public relations opportunities - Contests/enter to win - Event series and more
  • Data & Analytics

    We continuously capture consumer data and insights, ensuring best-in-class execution of programming.

Meet Our Cultivators

  • Sean Roche

    Sean Roche

    Chief Growth Officer

    With over 20 years experience in CPG marketing, Sean leads the strategic planning and company vision here at Greenhouse. He loves the ability to innovate and create new, boundary’less solutions for each of our clients, such as fulfilling the directive to “go big” with the world’s largest pint glass. Outside of work, Sean enjoys walks in the woods with his dog Rosie, open air conferences and quality time with his family.

  • Christine Wang

    Christine Wang

    HR Director

    Bringing 10 years of experience and SPHR certification to the team, Christine leads our talent acquisition and employee relations. She is a driving force behind the company culture we love, where she works to create a diverse and inclusive team where every member can bring their whole selves to work every day. She is proud to be a resource to our team members and external talent. When Christine is not in the office, she enjoys learning, especially about health and wellness, and spending time with her family.

  • Tim Choi

    Tim Choi

    Finance Manager

    Though Tim’s main role lies in keeping our finances in order, he’s also our lead intern wrangler and web development liaison. We love Tim’s outlook to improve every process he touches, even if it’s not his direct responsibility. He takes a hands-on approach to keeping our communications and processes effective and efficient. Outside of work, Tim loves exploring cinematography, psychology and astrophysics.

  • Thomas Barker

    Thomas Barker

    VP of Integration & Business Development

    With over 16 years of experience in strategic integrated marketing, Thomas has successfully led the development and implementation of consumer programming for some of the world’s leading brands, including Jack Daniel’s, Adidas, Coke and Tequila Herradura. He says his proudest moment at Greenhouse was the launch of our integrated model: “Every time a current or future client realizes that they will have one POC for all of their marketing needs and that we serve as a direct extension of their marketing team, I feel like we are changing the way they understand agency relationships.”

    Outside of Greenhouse, you can catch Thomas enjoying the outdoors through hiking, diving or his local adult sports league.

  • Terri DeFeo

    Terri DeFeo

    Program Director

    Terri is our resident corporate travel expert with over 20 years in the industry. She leads the planning, management, and day-to-day operations of client programs focused on making our client experiences seamless. Her proudest problem solving moment was safely and securely mobilizing clients out of Cancun, Mexico, in the face of a nasty hurricane, with no added costs. She enjoys walking her dog, playing golf and spending quality time with her daughter.

  • Josh Mooney

    Josh Mooney

    Digital Strategy & New Business

    Josh helps our clients and prospects define the role of digital experience, content, and data to enhance attendee engagement in their programs. He holds over 11 years of experience successfully delivering large-scale experiential marketing programs for McDonald’s, General Motors, Kia, Amazon and Lennar. Other than winning for his clients, Josh enjoys tennis, coaching baseball and singing in a 90s cover band.

  • Dante Maciel

    Dante Maciel

    Manager of Business Affairs – Brown-Forman Programs

    Dante is the liaison between client, program and in-house stakeholders for all Brown-Forman programs managed by Greenhouse. He provides strategic support, budget management, administrative oversight and collaboration on process development for our 65+ employees across all Brown-Forman programs, including on-boarding, training and professional development of new employees. His proudest moment with Greenhouse was the launch of the Brand Champion program in 2012, which has emerged as an innovative and highly respected benchmark program in the beverage marketing world, while helping to propel our agency on to the national stage. Outside of this role, Dante enjoys skimboarding, real estate and investing.

  • Mark Federman

    Mark Federman

    Director, Field Marketing

    Mark leads account services for PEO, sampling and HQ management with a focus on challenging the status quo to uncover uncommon solutions to our clients’ unique and ever-changing challenges. His personal interests include golfing with friends, colleagues and clients, traveling and live music.

  • Lori Heller

    Lori Heller

    Meetings & Events Program Director

    As our Meetings & Events Program Director, Lori plans and executes client and corporate events around the world. Her more than 20 years of experience means Lori knows all the details to anticipate so our clients can fully enjoy the experience of the location. Her favorite example of this happened in Mexico: when bad weather ruined plans for a sunset cruise, Lori located a unique restaurant with a local music competition, and the clients became the judges! Her personal interests include exercising, traveling to unusual places and serving as a Big Sister.

  • Rikard Gellert

    Rikard Gellert

    Finance Director

    Rikard is our resident gatekeeper of all the numbers and budgets with more than eight years of experience helping Greenhouse grow to what it is today. He enjoys the ability to wear many hats and stay on his toes as we grow and bring in a range of diverse clientele. For his best experiences with Greenhouse: “It’s a tie between being invited to tour the Jack Daniels Distillery in Lynchburg, TN and experiencing the Sunset Strip Music Festival in Hollywood, CA (RIP).”

  • Lauren Nunez

    Lauren Nunez

    HR Specialist

    Lauren’s degree in behavioral neuroscience brings a unique perspective to our recruitment and Human Resources team. When asked what she enjoys most about her career, Lauren said, “I enjoy being able to connect people with awesome jobs. Work is such a huge part of our day-to-day lives and our identities that it is extremely rewarding to have a small part in setting people up with their next step in their careers and to see them flourish in their roles.”

  • Tracy Nguyen

    Tracy Nguyen

    Finance Manager

    Tracy is a key member of our team, keeping our numbers in line, our expenses reconciled and our people paid. As a member of the Greenhouse team, Tracy loves working for a growing company with a close team. Outside of the office, Tracy enjoys shopping, traveling and spending time with her family.

  • Kevin Smith

    Kevin Smith

    Vice President of Account Services, Brown-Forman Programs

    With more than 30 years of experience, Kevin oversees all Brown-Forman programming. Under his leadership, Kevin is proud to continually ensure all programming exceeds program goals each year. Additionally, Kevin exercises his business development skills outside of the office, having founded four start-ups in his career. He is a lover of all sports and his family.

  • Cindy Sepuveda

    Cindy Sepuveda

    Brand Champion Manager

    With more than 15 years of experience, Cindy manages our Tequila Brand Champions and Woodford Reserve Ambassadors. She most enjoys mentoring her team and helping them explore new opportunities. Traveling for business is also a favorite of hers. She enjoys writing, storytelling and audio books for long travels. Cindy has a soft spot for her kittens and plans to foster in the future.

  • Jesse Staats

    Jesse Staats

    Southern California Market Manager/Fulfillment & Logistics Manager

    Jesse’s roles includes overseeing event staffing for the Southern California market, shipping and receiving and office management for special events. He enjoys taking on new leadership roles, streamlining staffing processes and helping to solve a range of client issues. His personal interests include attending concerts, golfing and fitness.

  • Jason Tamanini

    Jason Tamanini

    Brand Champion/Brand Ambassador Manager - Jack Daniels Family of Brands

    Jason leads a team of 21 Local Field Integration Market Managers across various markets in the US representing Brown Forman/Jack Daniels. In this role, Jason drives the localization and consistency of national platforms across the US while developing and nurturing a healthy team environment.

  • Deanna Zampiglia

    Deanna Zampiglia

    Marketing Coordinator

    As our marketing coordinator, Deanna assists with market research and brand strategy development for new clients. She started as a Greenhouse intern but impressed us so much, we had to keep her around. She loves how our diverse client roster means no day is ever the same. In her personal time, Deanna creates her own beauty/hygiene products, bakes up a storm and spends plenty of time outdoors.

  • Erynne Mercado

    Erynne Mercado

    Finance Manager

    Erynne is a member of the finance team responsible for keeping our expenses, payroll and admin in order. Erynne says, “I am happy to be a part of the movement that is Greenhouse. We are experiencing exponential growth while getting to see the impact of our field teams’ expertise.” Outside of work, she enjoys tennis, concerts and movies.

  • Gregory Smelser

    Gregory Smelser

    Director of Meetings & Events

    Gregory is responsible for overseeing and driving new business for the company’s M&E division. Gregory is proud to create and execute “once in a lifetime” events for our clients. He also loves golfing, coaching and mentoring lower income high schoolers and serving as a Big Brother.