We Cultivate Moments That Matter

We create marketing ‘moments’ that resonate regardless of the medium.

We Grow Moments

Our ‘moment-first’ philosophy extends your brand’s influence across the channels that matter most.

Our Ecosystem Benefits You

Our data-driven, ROI-focused approach enables our cultivators to transform moments that matter into sales and customer conversions.  It all starts with a seed.


    We provide clear and agile communication across the board. All at a moment’s notice.


    Our teams craft your campaign’s moments with an immersive 360-degree approach.


    We continually monitor and optimize all aspects of your campaign to guarantee maximum ROI from the moments that matter most.


    No distractions here. We keep your campaign focused on delivering moments that achieve and surpass KPIs and expectations.


We help you become a master of your own marketing garden by producing moments that matter to your consumers.

  • Before The Moment
  • During The Moment
  • After The Moment
  • Integrated brand communities

    Our branding experts craft strategic moments that are relevant to your targeted consumer segments.

    Digital - Above the Line - Strategy - Creative Production - Public Relations
  • Research & Development

    Our team cultivates ‘moment-first’ thinking with data-driven insights.

    Consumer Research - Consumer Insights
  • Field Sales & Marketing

    We implement programming moments that produce sales and measurable results.

    Outsourced Field Sales & Marketing Employees
  • Experiential Marketing & Event Management

    Our ‘moment-first’ consumer experiences drive conversion over the lifespan of every engagement and beyond.

    Meetings & Events - Activation & Promotions
  • Post-Moment Conversion & Engagement

    Our teams leverage campaign momentum for long-term engagement and conversion.

    Direct to consumer sampling - Creative social media content development - Public relations opportunities - Contests/enter to win - Event series and more
  • Data & Analytics

    We measure and optimize moments in order to achieve the deepest impact with your audience.

    Real Time Tracking - Consumer Impressions - Budget Tracking - Consumer Engagements - Insight - Detailed Event Metrics

Meet Our Cultivators

  • Sean Roche

    Sean Roche

    Chief Growth Officer

    With over 20 years experience in CPG marketing, Sean leads the strategic planning and company vision. He loves the ability to innovate and create new, boundary’less solutions for each of our clients. Sean enjoys running, open air conferences and quality time with his family.

  • Christine Wang

    Christine Wang

    HR Director

    Bringing 10 years of experience and SPHR certification to the team, Christine leads our talent acquisition and employee relations. She is a driving force behind the company culture we love, where she works to create a diverse and inclusive team where every member can bring their whole selves to work every day. She is proud to be a resource to our team members and external talent. When Christine is not in the office, she enjoys learning, especially about health and wellness, and spending time with her family.

  • Thomas Barker

    Thomas Barker

    VP of Integration & Business Development

    With over 16 years of experience in strategic integrated marketing, Thomas has successfully led the development and implementation of consumer programming for some of the world’s leading brands, including Jack Daniel’s, Adidas, Coke and Tequila Herradura. He says his proudest moment at Greenhouse was the launch of our integrated model: “Every time a current or future client realizes that they will have one POC for all of their marketing needs and that we serve as a direct extension of their marketing team, I feel like we are changing the way they understand agency relationships.”

    Outside of Greenhouse, you can catch Thomas enjoying the outdoors through hiking, diving or his local adult sports league.

  • Terri DeFeo

    Terri DeFeo

    Program Director

    Terri is our resident corporate travel expert with over 20 years in the industry. She leads the planning, management, and day-to-day operations of client programs focused on making our client experiences seamless. Her proudest problem solving moment was safely and securely mobilizing clients out of Cancun, Mexico, in the face of a nasty hurricane, with no added costs. She enjoys walking her dog, playing golf and spending quality time with her daughter.

  • Dante Maciel

    Dante Maciel

    Manager of Business Affairs – Brown-Forman Programs

    Dante is the liaison between client, program and in-house stakeholders for all Brown-Forman programs managed by Greenhouse. He provides strategic support, budget management, administrative oversight and collaboration on process development for our 65+ employees across all Brown-Forman programs, including on-boarding, training and professional development of new employees. His proudest moment with Greenhouse was the launch of the Brand Champion program in 2012, which has emerged as an innovative and highly respected benchmark program in the beverage marketing world, while helping to propel our agency on to the national stage. Outside of this role, Dante enjoys skimboarding, real estate and investing.

  • Mark Federman

    Mark Federman

    Director, Field Marketing

    Mark leads account services for PEO, sampling and HQ management with a focus on challenging the status quo to uncover uncommon solutions to our clients’ unique and ever-changing challenges. His personal interests include golfing with friends, colleagues and clients, traveling and live music.

  • Lori Heller

    Lori Heller

    Meetings & Events Program Director

    As our Meetings & Events Program Director, Lori plans and executes client and corporate events around the world. Her more than 20 years of experience means Lori knows all the details to anticipate so our clients can fully enjoy the experience of the location. Her favorite example of this happened in Mexico: when bad weather ruined plans for a sunset cruise, Lori located a unique restaurant with a local music competition, and the clients became the judges! Her personal interests include exercising, traveling to unusual places and serving as a Big Sister.

  • Rikard Gellert

    Rikard Gellert

    Finance Director

    Rikard is our resident gatekeeper of all the numbers and budgets with more than eight years of experience helping Greenhouse grow to what it is today. He enjoys the ability to wear many hats and stay on his toes as we grow and bring in a range of diverse clientele. For his best experiences with Greenhouse: “It’s a tie between being invited to tour the Jack Daniels Distillery in Lynchburg, TN and experiencing the Sunset Strip Music Festival in Hollywood, CA (RIP).”

  • Tracy Nguyen

    Tracy Nguyen

    Finance Manager

    Tracy is a key member of our team, keeping our numbers in line, our expenses reconciled and our people paid. As a member of the Greenhouse team, Tracy loves working for a growing company with a close team. Outside of the office, Tracy enjoys shopping, traveling and spending time with her family.

  • Kevin Smith

    Kevin Smith

    Vice President of Account Services, Brown-Forman Programs

    With more than 30 years of experience, Kevin oversees all Brown-Forman programming. Under his leadership, Kevin is proud to continually ensure all programming exceeds program goals each year. Additionally, Kevin exercises his business development skills outside of the office, having founded four start-ups in his career. He is a lover of all sports and his family.

  • Cindy Sepuveda

    Cindy Sepuveda

    Brand Champion Manager

    With more than 15 years of experience, Cindy manages our Tequila Brand Champions and Woodford Reserve Ambassadors. She most enjoys mentoring her team and helping them explore new opportunities. Traveling for business is also a favorite of hers. She enjoys writing, storytelling and audio books for long travels. Cindy has a soft spot for her kittens and plans to foster in the future.

  • Jason Tamanini

    Jason Tamanini

    Brand Champion/Brand Ambassador Manager - Jack Daniels Family of Brands

    Jason leads a team of 21 Local Field Integration Market Managers across various markets in the US representing Brown Forman/Jack Daniels. In this role, Jason drives the localization and consistency of national platforms across the US while developing and nurturing a healthy team environment.

  • Erynne Mercado

    Erynne Mercado

    Finance Manager

    Erynne is a member of the finance team responsible for keeping our expenses, payroll and admin in order. Erynne says, “I am happy to be a part of the movement that is Greenhouse. We are experiencing exponential growth while getting to see the impact of our field teams’ expertise.” Outside of work, she enjoys tennis, concerts and movies.

  • Starlena McBride

    Starlena McBride

    Field Marketing Coordinator

    Starlena is responsible for coordinating field marketing programs on a national scale including off-premise, on-premise and special events. She is the client and local management teams direct point of contact. Her most proud moment was when she traveled throughout the state of Florida to train our Promotional Specialist in the field. It was extremely rewarding to see their dedication to Greenhouse and excitement to grow the brands.

  • Kris Dunwoody

    Kris Dunwoody

    National Program Director - Treasury Wine Estates

    Kris is the National Program Director for the Treasury Wine Estates Sampling program and oversees the development, strategy, and growth of the business. He has over 15 years of experience in business development, client services, sales, and execution.

    Kris enjoys the people that he works with most. He has been fortunate to surround himself with like minded colleagues and clients who share the same morals, work ethics, and entrepreneurial spirit that make coming to work everyday a pleasure.

  • Theresa McAninch

    Theresa McAninch

    Brand Champion Manager

    Theresa manages all brand champions in the West Division, Central division and Louisville. She has 24 + years experience including distribution, winery, distillery and off premise and enjoys seeing her people excel and grow in their careers. Some of Theresa’s interests include raising pasture grazed heritage hogs, hunting and traveling with her nieces and husband.